Senior Lecturer
Food Business & Development
University College Cork
Cork
Ireland

T: +353-21-490-3000
F: +353 21 492066
E: a.collins@ucc.ie
W: http://www.ucc.ie/

Food Business & Development
Department of Food Business
University College Cork

T: +353 21 492066
E: a.collins@ucc.ie

BA (Economics  Sociology) 1986 National University of Ireland, Cork
MA (Economics) 1988 National University of Ireland, Cork
PhD (Marketing) 2001 University of Stirling

Research Interests

My main area of interest lies in the food retailing,  its supply chain, consumer and shopper behaviour. 

I consider myself an interdisciplinary researcher drawing on my background in sociology, economics and marketing with a passion for food retailing formed over many years working in Cork's English Market, Tesco UK, and with extensive collaboration with Musgrave and Supervalu retailers throughout the country both as an educator and store of the year adjudicator.

To date, much of my research interests and publications occupied the field of marketing channels and in particular how evolving retail strategies have impacted on the indigenous supplier base and channel relationships particularly in light of the emergence of the retailer as the brand.  This work has been published in a variety of ABS 3 star publications including Supply Chain Management: an International Journal, the Journal of Marketing Management and the European Journal of Marketing.

More recently, I have turned my research focus to consumer and shopper behaviour with a particular emphasis on search related activities.  These have included price and promotional search, recently published in the Journal of Marketing Management  and the emergence of a new consumer heuristic in the form of a Store Brandscape to be published shortly in the European Journal of Marketing.   On-going projects in this space include a Teagasc funded doctoral researcher working on the use of mobile optical technologies (e.g. smartphones) in food related search.

While much of my published research adopts a positivist approach, more recent research with collaborators has extended to integrate a more nuanced and interpretivist perspective on the phenomena under investigation. The focus of this work has been on food consumption and health related behaviours and displays the influence of consumer culture theory.  This work has been published in the Sociology of Health and Illness, and Consumption, Markets and Culture.


Research Grants

 ProjectFunding
Body
Start DateEnd DateAward
Teagasc "Salmonella in Pork: Risks of Transmission"Teagasc01-OCT-0530-SEP-07€25,400.00
Sustainability and Consumer's use of mobile Optical Recognition systems in Food Engagement and Search.Teagasc01-JUN-1431-MAY-17€66,000.00

Peer Reviewed Journals

YearPublication
(2015)'From store brands to store brandscapes: The emergence of a time and money saving heuristic'
Collins, A., Cronin, J., Burt, S., and George, R. (2015) 'From store brands to store brandscapes: The emergence of a time and money saving heuristic'. European Journal of Marketing, [Details]
(2014)'Money, Mavens, Time and Price Search: Modelling the Joint Creation of Utilitarian and Hedonic Value in Grocery Shopping'
Collins, A. Kavanagh, E, Cronin J & R. George (2014) 'Money, Mavens, Time and Price Search: Modelling the Joint Creation of Utilitarian and Hedonic Value in Grocery Shopping'. Journal of Marketing Management, [Details]
(2014)'Covert Distinction: how hipsters practice food-based resistance strategies in the production of identity'
Cronin, J., McCarthy, M., and Collins, A. (2014) 'Covert Distinction: how hipsters practice food-based resistance strategies in the production of identity'. Consumption, Markets and Culture, 17 (1):2-28 Globe icon [DOI] [Details]
(2014)'Creeping edgework: carnivalesque consumption and the social experience of health risk'
Cronin, J., McCarthy, M. and Collins, A. (2014) 'Creeping edgework: carnivalesque consumption and the social experience of health risk'. Sociology of health & illness, [DOI] [Details]
(2012)'Store Deal Prone Shoppers : Motivators and Implications for the Supply Chain in a Distressed Market'
Collins, A. Kavanagh, E. and George, R.; (2012) 'Store Deal Prone Shoppers : Motivators and Implications for the Supply Chain in a Distressed Market'. The International Review of Retail, Distribution and Consumer Research, 22 (1):83-100 [Details]
(2011)'How Brand Communities Emerge: The Beamish Conversion Experience'
O'Sullivan, S., Richardson, B., Collins, A.; (2011) 'How Brand Communities Emerge: The Beamish Conversion Experience'. Journal of Marketing Management, [Details]
(2011)'Below Cost Legislation: Lessons from the Republic of Ireland'
Collins, A. Burt,S.L.; (2011) 'Below Cost Legislation: Lessons from the Republic of Ireland'. The International Review of Retail, Distribution and Consumer Research, [Details]
(2007)'Retail Control of Manufacturers' Product-Related Activities Evidence from the Irish Food Manufacturing Sector'
Collins,A.; (2007) 'Retail Control of Manufacturers' Product-Related Activities Evidence from the Irish Food Manufacturing Sector'. Journal of Food Products Marketing, 13 (2):1-15 [Details]
(2006)'Private brand, governance and relational exchange within retailer manufacturer relationships: Evidence from Irish food manufacturers supplying the Irish and British grocery markets'
Collins, A. Burt S.L.; (2006) 'Private brand, governance and relational exchange within retailer manufacturer relationships: Evidence from Irish food manufacturers supplying the Irish and British grocery markets'. Agribusiness an International Journal, 22 (1):1-20 [Details]
(2006)'Optimising the Service Mix for Irish Hoteliers: The Challenge for Small Food Suppliers'
O'Connell, S. Henchion, M. and Collins, A.; (2006) 'Optimising the Service Mix for Irish Hoteliers: The Challenge for Small Food Suppliers'. International Journal of Contemporary Hospitality Management, 18 (3):219-230 [Details]
(2005)'Top Shelf Foods and Drinks (TSFDs): Females Adolescents' Eating Motives, Constraints and Behaviours During the School Day'
Collins, A. and McCarthy, M.; (2005) 'Top Shelf Foods and Drinks (TSFDs): Females Adolescents' Eating Motives, Constraints and Behaviours During the School Day'. Food Economics, 2 (3-4):205-213 [Details]
(2005)'The Small Food Manufacturing Sector in the Irish Grocery Market:: Ensuring Survival by Closing the Supplier-Customer Requirements Gap'
Cantillon, P., O'Reilly, P. and Collins, A.; (2005) 'The Small Food Manufacturing Sector in the Irish Grocery Market:: Ensuring Survival by Closing the Supplier-Customer Requirements Gap'. Journal of Food Products Marketing, 11 (4):101-118 [Details]
(2003)'Market Sanctions, Power and Monitoring within Retailer-Manufacturer Relationships: The Case of Retail Brand Suppliers'
Collins A, and Burt, S.L.; (2003) 'Market Sanctions, Power and Monitoring within Retailer-Manufacturer Relationships: The Case of Retail Brand Suppliers'. European Journal of Marketing, 37 (5):668-689 [Details]
(2002)'Threats to brand integrity in the hospitality sector: Evidence from a tourist brand'
Mangan E. and Collins A.; (2002) 'Threats to brand integrity in the hospitality sector: Evidence from a tourist brand'. Intl. Jnl. Contemporary Hospitality Management, 14 (6) [Details]
(2002)'The determinants of retailers’ margin related bargaining power: Evidence from the Irish food manufacturers'
Collins, A.; (2002) 'The determinants of retailers’ margin related bargaining power: Evidence from the Irish food manufacturers'. International Journal of Retail & Distribution Mgt, 12 (2):165-189 [Details]
(2001)'Logistics customer service: performance of Irish food exporters'
Collins A, Henchion, M and P. O'Reilly ; (2001) 'Logistics customer service: performance of Irish food exporters'. International Journal of Retail & Distribution Management, 29 (1):6-15 [Details]
(2001)'Below-cost legislation and retail conduct: evidence from the Republic of Ireland'
Collins, A., Burt, S. and K. Oustapassidis; (2001) 'Below-cost legislation and retail conduct: evidence from the Republic of Ireland'. British Food Journal, 103 (9):607-623 [Details]
(1999)'Dependence in manufacturer-retailer relationships; the potential implications of retail internationalisation for indigenous food manufacturers'
Collins, A., Burt, S.L.; (1999) 'Dependence in manufacturer-retailer relationships; the potential implications of retail internationalisation for indigenous food manufacturers'. Journal of Marketing Management, 15 (7):673-693 [Details]
(1999)'Efficient Replenishment: The Impact of Coupled Consolidation'
Collins, A., Henchion, M., and O'Reilly, P.; (1999) 'Efficient Replenishment: The Impact of Coupled Consolidation'. Supply Chain Management, 4 (2):102-111 [Details]
(1997)'The UK Grocery Supply Chain'
Collins, A.; (1997) 'The UK Grocery Supply Chain'. Journal of Food Products Marketing, 4 (2):3-32 [Details]

Book Chapters

YearPublication
(2008)'L'interdiction de la vente à perte et sa suppression.L'expérience irlandaise'
Collins, A.; (2008) 'L'interdiction de la vente à perte et sa suppression.L'expérience irlandaise' In: Colla, E (eds). Réglementationet commerce en Europe. Paris: Vuibert. [Details]
(2008)'Food choice in Ireland: The potential influences on food consumption during teenage years'
McCarthy, M & Collins, A. (2008) 'Food choice in Ireland: The potential influences on food consumption during teenage years' In: New perspectives on Knowledge, Attitudes & Practices in Health. -: Nova Science Publishers, Inc. [Details]

Conference Publications

YearPublication
(2013)17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution
Collins, A. Burt,S., Cronin, J. & R. George (2013) An Investigation of the Relationship between Price Search and Store Brand Proneness . In: Mollá A., Frasquet M., University of Valencia. Valencia Spain. July 3-4 (22 pages)ISBN 978-84-695-8171- eds. 17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution [Details]
(2013)International Food Marketing Research Symposium
Collins, A., Burt, S., Cronin, J. and R George, (2013) An Investigation into Store Brand Proneness International Food Marketing Research Symposium Budapest, [Details]
(2011)16th Conference of the European Association for Education and Research in the Commercial Distribution (EAERCD)
Collins, A. Kavanagh, E. and George, R.; (2011) Modelling Store Deal Proneness: An Economic Perspective 16th Conference of the European Association for Education and Research in the Commercial Distribution (EAERCD) [Details]
(2009)A Resilient European food industry and food chain within a challenging world. The European Association of Agricultural Economocs
Collins, A.; (2009) Below Cost Legislation ? Did it matter and would it really matter today? A Resilient European food industry and food chain within a challenging world. The European Association of Agricultural Economocs Chania, , 03-SEP-09 - 06-SEP-09 Globe icon [Details]
(2005)The Economics and Policy of Diet and Health 97th European Association of Agricultural Economists Conference
Collins A. and McCarthy M. ; (2005) Top Shelf Foods and Drinks (TSFDs): Females Adolescents' Eating Motives, Constraints and Behaviours During the School Day The Economics and Policy of Diet and Health 97th European Association of Agricultural Economists Conference [Details]
(2004)Sixth international conference in Chain Management in Agribusiness and the Food Industry
O'Connell S., Henchion M. and Colllins A. ; (2004) Buying Processes in a Dynamic Sector: A Case Study of Food Purchasing in the Hotel Sector in Ireland . In: Trienekens, J.H. and Omta, P.J.P eds. Sixth international conference in Chain Management in Agribusiness and the Food Industry Ede, Netherlands, [Details]
(2004)88th European Association of Agricultural Economists Conference
Collins, A.; (2004) Retail power and manufacturers' core competencies in production. Retailing and Producer-Retailer Relationships in the Food Chain 88th European Association of Agricultural Economists Conference Paris, [Details]
(2003)83rd European Association of Agricultural Economists Conference
Collins, A.; (2003) The determinants of retailers' power over manufacturers' product-related activities. Food Quality Products in the Advent of the 21st Century: Production, Demand and Public Policy 83rd European Association of Agricultural Economists Conference Chania, Greece, , 04-SEP-03 - 07-SEP-03 [Details]
(2002)Proceedings of The Fifth International Conference on Chain Management in Agribusiness and the Food Industry
Collins, A.; (2002) The organisation of retailer-manufacturer relationships . In: Trienekens, J.H. and Omta, P.J.P eds. Proceedings of The Fifth International Conference on Chain Management in Agribusiness and the Food Industry Noordwijk, , 06-JUN-02 - 08-JUN-02 , pp.593-605 [Details]
(2002)Fifth international conference on chain and network management in agribusiness and the food Industry
Collins, A.; (2002) The organisation of retailer-manufacturer relationships . In: Trienekens, J.H. and Omta, P.J.P eds. Fifth international conference on chain and network management in agribusiness and the food Industry Noordwijk, Netherlands, , 06-JUN-02 - 08-JUN-02 , pp.593-605 [Details]
(2000)The Fourth International Conference on Chain Management in Agribusiness and the Food Industry
Collins, A. and Burt, S.L. ; (2000) The determinants of retailers' product monitoring activities within private label trading relationships . In: Trienekens, J.H. and Zuurbier, P.J.P eds. The Fourth International Conference on Chain Management in Agribusiness and the Food Industry Wageningen, , pp.443-451 [Details]
(1998)Proceedings of the Third International Conference on Chain Management in Agribusiness and the Food Industry
Collins, A., Henchion, M. and O'Reilly, P. ; (1998) The Hidden Costs of Efficient Replenishment Proceedings of the Third International Conference on Chain Management in Agribusiness and the Food Industry Wageningen Agricultural University, , pp.611-621 [Details]

Published Reports

YearPublication
(2006)Food Prices in Ireland – Report for the Consumer Liaison Panel.
Collins A, Enright P, Keane M, O’Reilly S (2006), ,; (2006) Food Prices in Ireland – Report for the Consumer Liaison Panel. Department of Agriculture, Food & Forestry, Dublin. [Details]

Technical Publication

YearPublication
(2001)Irish retail grocery buyers: evaluation of products and suppliers.
Cantillon,P. O'Reilly, P. and Collins, A. ; (2001) Irish retail grocery buyers: evaluation of products and suppliers. Technical Publication [Details]
(2000)Developments in Food Retailing.
Collins, A.; (2000) Developments in Food Retailing. Dublin: Technical Publication [Details]
(1999)Trends in Food Retailing.
Collins, A.; (1999) Trends in Food Retailing. Dublin: Technical Publication [Details]
(1999)Increasing the logistics efficiency of Irish food exports.
Henchion, M., O'Reilly, P. and A. Collins ; (1999) Increasing the logistics efficiency of Irish food exports. Dublin: Technical Publication [Details]
(1999)Trends in Food Distribution.
Collins, A.; (1999) Trends in Food Distribution. Dublin: Technical Publication [Details]

Honours and Awards

 YearTitleAwarding Body
2004President's Award for Excellence in Teaching

Conference Contributions

YearPublication
(2007)-,
Collins, A.; (2007) L'interdiction de la vente a perte et sa suppression. L'experience Irlandaise. [Oral Presentation], -, Chambre de Commerce Paris , 01-MAR-07 - 01-MAR-07. [Details]
(2007)The Musgrave Annual Store Owners Conference,
Collins, A.; (2007) Winning Stores and Market Success. [Oral Presentation], The Musgrave Annual Store Owners Conference, Kilarney , 01-APR-07 - 01-APR-07. [Details]
(2006)Irish Pharamacy Ownership Scheme Conference,
Collins, A.; (2006) Channel Blurring and Innovation: the Impact on Pharmacies. [Oral Presentation], Irish Pharamacy Ownership Scheme Conference, Kilkenny , 01-MAY-06 - 01-MAY-06. [Details]
(2005)The Musgrave Annual Store Owners Conference,
Collins, A.; (2005) Winning Stores and Market Challenges. [Oral Presentation], The Musgrave Annual Store Owners Conference, Kilarney , 01-APR-05 - 01-APR-05. [Details]
(2005)Department of Marketing, University of Stirling,
Collins, A.; (2005) Teenagers' Eating Motives and the consumption of Top Shelf Foods. [Invited Seminars/Guest Lectures], Department of Marketing, University of Stirling, University of Stirling , 01-APR-05 - 01-APR-05. [Details]
(1995)Conference Proceedings. Dairy &Beef Industries, Present and Future Implications,
Keane, Michael; Collins, Alan; (1995) *. [N/A], Conference Proceedings. Dairy &Beef Industries, Present and Future Implications, Dairy Policy Options: Market Implications [B3451] , 01-JAN-95 - 30-DEC-99. [Details]
(2014)17th Irish Academy of Management Conference,
Collins, A., Cronin, J., Burt, S., and George, R. (2014) Time, Money and the Product Selection Decision . [Peer Reviewed Abstract], 17th Irish Academy of Management Conference, University of Limerick . [Details]
(2012)Agricultural Economics Society of Ireland Annual Conference 2012,
Collins, A., Kavanagh, E., Cronin, J., and R. George. (2012) Price Search in the Grocery Market. [Oral Presentation], Agricultural Economics Society of Ireland Annual Conference 2012, Dublin , 18-OCT-12. [Details]

Committees

 CommitteeFunctionFrom / To
Academic Council (Commerce Faculty Representative) Member2008 / 2012
Irish National Student Survey 2012 /
Chair of Commerce Faculty Postgraduate Applications Sub Commitee Chair2006 / 2008
Student Module Implementation Group Chair2011 / 2013
Bachelor of Commerce Board of Studies Member2002 / 2014
Student Needs and Academic Development Committee Member2008 / 2011
Credit Accumulation Subgroup (SNAD) Chair2008 / 2011
Lecturer Promotion and Establishment Board University Promotion and Establishment2012 /
External Examiners Committee 2011 /

Employment

 EmployerPositionFrom / To
UCC Food Business & Development Senior Lecturer01-JAN-93 /
Tesco Plc Buyer01-JAN-92 / 01-JAN-93
Tesco Plc Marketing Service Executive01-JAN-89 / 01-JAN-92

Education

 YearInstitutionQualificationSubject
1986University College Cork BA - ECONOMICS - UCCEconomics and Sociology
1988University College Cork MAEconomics
2000University of Stirling , UK PHDMarketing

Outreach Activities

 Description

Musgrave Store of the Year Adjudicator 2008; 2009; 2011; 2012

Journal Activities

 JournalRoleTo / From
Journal Of Retailing Referee01-JAN-03 -
European Journal Of Marketing Referee03-DEC-03 - 03-DEC-14
Supply Chain Management Referee01-JAN-00 -
The International Review Of Retail, Distribution And Consumer Research Referee01-JAN-00 -
Agribusiness An International Journal Referee01-JAN-06 - 01-JAN-06
International Journal Of Retail And Distribution Management Referee01-JAN-00 -

Other Activities

 Description

External Examiner BSC Food Marketing and Business Economics, University of Reading 2009-2013

External advisor for Masters of Science in Advanced Food Marketing at the University of Newcastle

External Examiner Open University BSc(Hons) Supply Management 2010-2012

External Examiner Bachelor of Science (Hons) Logistics and Supply Chain Management at the Dublin Institute of Technology 2008-2011

External Examiner for BSc in Food Management and Marketing. University of Ulster. 2014-2016

Teaching Interests

  Academic Programme Coordinator MBS Food Marketing

For programme details and links to the application process please contact me directly or go to  

http://www.ucc.ie/en/ck502/