IRIS publication 232828132
BPONG Ireland: Using a tribal marketing approach to achieve market growth
RIS format for Endnote and similar
TY - - Cases - O’Sullivan, Stephen R., and Richardson, B. - 2012 - May - BPONG Ireland: Using a tribal marketing approach to achieve market growth - Author - Published - 1 - () - http://www.thecasecentre.org/educators/products/view?id=106897 DA - 2012/05 ER -
BIBTeX format for JabRef and similar
@article{V232828132,
= {Cases},
= {O’Sullivan, Stephen R., and Richardson, B.},
= {2012},
= {May},
= {BPONG Ireland: Using a tribal marketing approach to achieve market growth},
= {Author},
= {Published},
= {1},
= {()},
= {http://www.thecasecentre.org/educators/products/view?id=106897},
source = {IRIS}
}Data as stored in IRIS
| OTHER_PUB_TYPE | Cases | ||
| AUTHORS | O’Sullivan, Stephen R., and Richardson, B. | ||
| YEAR | 2012 | ||
| MONTH | May | ||
| TITLE | BPONG Ireland: Using a tribal marketing approach to achieve market growth | ||
| RESEARCHER_ROLE | Author | ||
| STATUS | Published | ||
| PEER_REVIEW | 1 | ||
| TIMES_CITED | () | ||
| SEARCH_KEYWORD | |||
| REFERENCE | |||
| ABSTRACT | |||
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| URL | http://www.thecasecentre.org/educators/products/view?id=106897 | ||
| START_PAGE | |||
| END_PAGE | |||
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