TY  - GEN
  - Invited Seminars
  - Richardson, Brendan; O'Sullivan, Stephen
  - 2013
  - January
  - Consumer Conversion Experiences as Initiators of Commitment
  - Author
  - Unpublished
  - 0
  - ()
  - Conversion Experience, Sacralisation Maintenance, Consumer commitment
  - Two studies of the relationship between transcendent consumer experience and consumer commitment
  - This paper presents two studies that examine the relationship between transcendent experience, consumer conversion, and ongoing commitment to the resulting identity. The role of social media is discussed along with other related marketing implications.(Presented in Skema Business School, Lille)
DA  - 2013/01
ER  - 

@misc{V238061342,
   = {Invited Seminars},
   = {Richardson, Brendan and  O'Sullivan, Stephen},
   = {2013},
   = {January},
   = {Consumer Conversion Experiences as Initiators of Commitment},
   = {Author},
   = {Unpublished},
   = {0},
   = {()},
   = {Conversion Experience, Sacralisation Maintenance, Consumer commitment},
   = {Two studies of the relationship between transcendent consumer experience and consumer commitment},
   = {{This paper presents two studies that examine the relationship between transcendent experience, consumer conversion, and ongoing commitment to the resulting identity. The role of social media is discussed along with other related marketing implications.(Presented in Skema Business School, Lille)}},
  source = {IRIS}
}