TY  - GEN
  - Invited Seminars
  - Richardson, Brendan
  - 2013
  - January
  - The Relationship Between Ethical Consumption and Consumer Conversion
  - Author
  - Unpublished
  - 0
  - ()
  - Ephiphany, Sacralisation Maintenance, Conversion Experience, Ethical Consumption
  - An examination of the relationship between Ethical Consumption and Consumer Conversion
  - This paper explores the ethical consumption aspiration/ behaviour gap, by scrutinising the nature of those epiphanies that trigger the aspiration to behave ethically as a consumer, and the factors that undermine this aspiration. It considers the possibility that membership of some form of ethical consumer collective can act to sustain ethical aspirations and proposes questions for further research.(Presented in Skema Business School, Lille, Jan. 24th 2013)
DA  - 2013/01
ER  - 

@misc{V238061354,
   = {Invited Seminars},
   = {Richardson,  Brendan },
   = {2013},
   = {January},
   = {The Relationship Between Ethical Consumption and Consumer Conversion},
   = {Author},
   = {Unpublished},
   = {0},
   = {()},
   = {Ephiphany, Sacralisation Maintenance, Conversion Experience, Ethical Consumption},
   = {An examination of the relationship between Ethical Consumption and Consumer Conversion},
   = {{This paper explores the ethical consumption aspiration/ behaviour gap, by scrutinising the nature of those epiphanies that trigger the aspiration to behave ethically as a consumer, and the factors that undermine this aspiration. It considers the possibility that membership of some form of ethical consumer collective can act to sustain ethical aspirations and proposes questions for further research.(Presented in Skema Business School, Lille, Jan. 24th 2013)}},
  source = {IRIS}
}