TY  - 
  - Magazine article
  - Richardson, Brendan
  - 2013
  - October
  - Totally Devoted: Creating Tribes for Your Brands
  - Author
  - Published
  - 0
  - ()
  - IJM (Irish Journal of Marketing), Tribal Marketing, Tribal Branding,linking value,ethnography
  - Article on nature of consumer tribes and the tribal approach to consumer marketing
  - Article reviews the nature of consumer tribes, via a number of cases which illustrate various ways of using tribal marketing to build a rapport with individual tribes. Use of online and offline approaches discussed.
  - Irish Marketing Journal (IMJ), Dublin
  - Adworld Ventures, Dublin
  - McGee, John
  - ISSN: 0791-6809
  - http://www.irishmarketingjournal.ie/
DA  - 2013/10
ER  - 

@article{V238061377,
   = {Magazine article},
   = {Richardson,  Brendan },
   = {2013},
   = {October},
   = {Totally Devoted: Creating Tribes for Your Brands},
   = {Author},
   = {Published},
   = {0},
   = {()},
   = {IJM (Irish Journal of Marketing), Tribal Marketing, Tribal Branding,linking value,ethnography},
   = {Article on nature of consumer tribes and the tribal approach to consumer marketing},
   = {{Article reviews the nature of consumer tribes, via a number of cases which illustrate various ways of using tribal marketing to build a rapport with individual tribes. Use of online and offline approaches discussed.}},
   = {Irish Marketing Journal (IMJ), Dublin},
   = {{Adworld Ventures, Dublin}},
   = {McGee,  John },
  issn = {ISSN: 0791-6809},
   = {http://www.irishmarketingjournal.ie/},
  source = {IRIS}
}