TY  - CONF
  - Richardson, B.
  - Academy of Marketing Annual Conference
  - The Best A Man Can Get: Football Consumers as Local Heroes
  - 2005
  - January
  - Validated
  - 1
  - ()
  - Dublin Institute of Technology
DA  - 2005/01
ER  - 

@inproceedings{V40837941,
   = {Richardson,  B. },
   = {Academy of Marketing Annual Conference},
   = {{The Best A Man Can Get: Football Consumers as Local Heroes}},
   = {2005},
   = {January},
   = {Validated},
   = {1},
   = {()},
   = {Dublin Institute of Technology},
  source = {IRIS}
}