TY  - CONF
  - Richardson, B.
  - IAM Annual Conference
  - Football Supporters and Football Team Brands: A Study in Consumer Brand Loyalty
  - 2002
  - September
  - Validated
  - 1
  - ()
  - Waterford Institute of Technology
  - 01-SEP-02
  - 01-SEP-02
DA  - 2002/09
ER  - 

@inproceedings{V40837951,
   = {Richardson,  B. },
   = {IAM Annual Conference},
   = {{Football Supporters and Football Team Brands: A Study in Consumer Brand Loyalty}},
   = {2002},
   = {September},
   = {Validated},
   = {1},
   = {()},
   = {Waterford Institute of Technology},
  month = {Sep},
   = {01-SEP-02},
  source = {IRIS}
}