TY  - JOUR
  - O'Sullivan, S., Richardson, B., Collins, A.
  - 2011
  - Unknown
  - Journal of Marketing Management
  - How Brand Communities Emerge: The Beamish Conversion Experience
  - In Press
  - ()
DA  - 2011/NaN
ER  - 

@article{V50559218,
   = {O'Sullivan,  S. and  Richardson,  B. and  Collins,  A. },
   = {2011},
   = {Unknown},
   = {Journal of Marketing Management},
   = {How Brand Communities Emerge: The Beamish Conversion Experience},
   = {In Press},
   = {()},
  source = {IRIS}
}