TY  - CONF
  - Richardson, B., Turley, D.
  - University of Liverpool Management School/ Keele University Annual Ethnography Symposium
  - From the Shed to the Kop: Ethnography as a method for studying the Consumer Behaviour of Football Supporters
  - 2008
  - Unknown
  - Validated
  - 1
  - ()
  - This study was inspired not only by an interest in football fandom, but also in the potential offered by ethnography as a research method. At the time of beginning the research, much of the available literature on sports fans utilised methodological approaches that were mono-factorial in nature. Even relatively useful approaches, such as investigating the effects of self-monitoring on fan loyalty The intention at the beginning of this study was therefore to utilise a methodology that would facilitate the development of a more holistic perspective on football fan behaviour. The choice of ethnography as a research method was also influenced by the desire to build on the ethnographic work of other authors, to see how football fans were collectively adapting to the increased presence of the so called 'new consumer' fan in their midst. 
  - http://www.liv.ac.uk/managementschool/ethnography_conference/abstracts2008/richardson.pdf
DA  - 2008/NaN
ER  - 

@inproceedings{V67961672,
   = {Richardson,  B. and  Turley,  D. },
   = {University of Liverpool Management School/ Keele University Annual Ethnography Symposium},
   = {{From the Shed to the Kop: Ethnography as a method for studying the Consumer Behaviour of Football Supporters}},
   = {2008},
   = {Unknown},
   = {Validated},
   = {1},
   = {()},
   = {{This study was inspired not only by an interest in football fandom, but also in the potential offered by ethnography as a research method. At the time of beginning the research, much of the available literature on sports fans utilised methodological approaches that were mono-factorial in nature. Even relatively useful approaches, such as investigating the effects of self-monitoring on fan loyalty The intention at the beginning of this study was therefore to utilise a methodology that would facilitate the development of a more holistic perspective on football fan behaviour. The choice of ethnography as a research method was also influenced by the desire to build on the ethnographic work of other authors, to see how football fans were collectively adapting to the increased presence of the so called 'new consumer' fan in their midst. }},
   = {http://www.liv.ac.uk/managementschool/ethnography_conference/abstracts2008/richardson.pdf},
  source = {IRIS}
}