TY  - CONF
  - O'Sullivan, M., ; Richardson, B.
  - Academy of Marketing Annual Conference
  - Tight knit? Evolving Relationships in a Consumption Community
  - 2011
  - Unknown
  - Validated
  - 1
  - ()
  - University of Liverpool/ Aintree
  - This paper presents findings on feminine identity from an ethnographic study of a knitting circle, composed of women between the ages of 26 and 37. The group holds a regular meeting once a week in a local bar and also holds various other social evenings.Initially the relationships within the group was, much as the literature suggested they would be, tight knit. A great deal of intimacy and affirmation of identity was seen between the members. However, between pilot data gathering and the current phase of research, the group underwent several changes, which lead to these bonds unravelling. The members became more guarded and increasingly socialised in smaller groups. It seems that the semiotic meaning of the crafting circle as a warm, nurturing environment is not guaranteed. While we are beginning to see a re-stitching of the group bonds, as shared flow is re-established, it seems that the craft itself is not a panacea but that a mutually supportive identity can re-emerge, through persistence in sharing the craft.
  - UCC College of Business and Law Conference Travel Support Scheme for Junior Staff ; PhD students
DA  - 2011/NaN
ER  - 

@inproceedings{V89998078,
   = {O'Sullivan, M.,  and  Richardson, B.},
   = {Academy of Marketing Annual Conference},
   = {{Tight knit? Evolving Relationships in a Consumption Community}},
   = {2011},
   = {Unknown},
   = {Validated},
   = {1},
   = {()},
   = {University of Liverpool/ Aintree},
   = {{This paper presents findings on feminine identity from an ethnographic study of a knitting circle, composed of women between the ages of 26 and 37. The group holds a regular meeting once a week in a local bar and also holds various other social evenings.Initially the relationships within the group was, much as the literature suggested they would be, tight knit. A great deal of intimacy and affirmation of identity was seen between the members. However, between pilot data gathering and the current phase of research, the group underwent several changes, which lead to these bonds unravelling. The members became more guarded and increasingly socialised in smaller groups. It seems that the semiotic meaning of the crafting circle as a warm, nurturing environment is not guaranteed. While we are beginning to see a re-stitching of the group bonds, as shared flow is re-established, it seems that the craft itself is not a panacea but that a mutually supportive identity can re-emerge, through persistence in sharing the craft.}},
   = {UCC College of Business and Law Conference Travel Support Scheme for Junior Staff ; PhD students},
  source = {IRIS}
}