IRIS publication 89998125
Consumption Outside The Market: An Ethnography of Consumer Resistance Among Football Fans
RIS format for Endnote and similar
TY - - Thesis/Dissertation - Richardson, B. - 2007 - Unknown - Consumption Outside The Market: An Ethnography of Consumer Resistance Among Football Fans - Author - Unpublished - 0 - () - Unpublished PhD dissertation, DCU - This PhD dissertation presents the findings from ethnographic research carried out on two fan communities. It presents findings on the relationship between fan loyalty, fan resistance, and fandom as emanating from a form of conversion experience that has a lasting impact on the fan's self-concept. It interprets fan activity as a form of sacralisation maintenance and details the tactics used by fans to keep fan identity and experience sacred, including the use of distancing tactics to keep fandom separate from the official market. Finally, it addresses the implications for football marketers and some wider implications for consumer marketing. DA - 2007/NaN ER -
BIBTeX format for JabRef and similar
@thesis{V89998125, = {Thesis/Dissertation}, = {Richardson, B. }, = {2007}, = {Unknown}, = {Consumption Outside The Market: An Ethnography of Consumer Resistance Among Football Fans}, = {Author}, = {Unpublished}, = {0}, = {()}, = {Unpublished PhD dissertation, DCU}, = {{This PhD dissertation presents the findings from ethnographic research carried out on two fan communities. It presents findings on the relationship between fan loyalty, fan resistance, and fandom as emanating from a form of conversion experience that has a lasting impact on the fan's self-concept. It interprets fan activity as a form of sacralisation maintenance and details the tactics used by fans to keep fan identity and experience sacred, including the use of distancing tactics to keep fandom separate from the official market. Finally, it addresses the implications for football marketers and some wider implications for consumer marketing.}}, source = {IRIS} }
Data as stored in IRIS
OTHER_PUB_TYPE | Thesis/Dissertation | ||
AUTHORS | Richardson, B. | ||
YEAR | 2007 | ||
MONTH | Unknown | ||
TITLE | Consumption Outside The Market: An Ethnography of Consumer Resistance Among Football Fans | ||
RESEARCHER_ROLE | Author | ||
STATUS | Unpublished | ||
PEER_REVIEW | 0 | ||
TIMES_CITED | () | ||
SEARCH_KEYWORD | |||
REFERENCE | Unpublished PhD dissertation, DCU | ||
ABSTRACT | This PhD dissertation presents the findings from ethnographic research carried out on two fan communities. It presents findings on the relationship between fan loyalty, fan resistance, and fandom as emanating from a form of conversion experience that has a lasting impact on the fan's self-concept. It interprets fan activity as a form of sacralisation maintenance and details the tactics used by fans to keep fan identity and experience sacred, including the use of distancing tactics to keep fandom separate from the official market. Finally, it addresses the implications for football marketers and some wider implications for consumer marketing. | ||
PUBLISHER_LOCATION | |||
PUBLISHER | |||
EDITORS | |||
ISBN_ISSN | |||
EDITION | |||
URL | |||
START_PAGE | |||
END_PAGE | |||
DOI_LINK | |||
FUNDING_BODY | |||
GRANT_DETAILS |